About
Hi Again!
I’m fueled by curiosity and a passion for elevating the online experience through innovative applications of New Media Design technology.
Fernando Tellez
Product Designer
For 10+ years I have been designing and developing digital products and websites. I enjoys working with diverse clients and fully embrace the challenge of designing for a wide variety of industries. I work as a Bilingual Senior UX Designer – Team Lead at Herbalife Nutrition. He previously worked as a Senior UX Designer at Driveway Corporation in Aliso Viejo, CA. Also worked as a UX Designer at Sigma Infosolutions in Irvine, CA and at LiveUniverse where I had the opportunity to collaborate very closely with MySpace founder Brad Greespan for a wide variety of clients, including ESPN, Warner Brothers, Flurl and LiveVideo amongst others. I earned a Bachelor of Science degree in Interactive Media Design from the Art Institute of California in Los Angeles.
For the last ten years, I have been focusing on User Experience, User Interface and Web Design, but I also love photography. I keeps developing these skills and interests in my work and personal projects. Besides being interested in most visual forms of expression, I also have a particular fondness for travel and languages; besides Spanish, my native language, I am also fluent in English, French, Italian, and ASL. What fascinates me about languages is their structure and logic on one hand and the door they open to other cultures thus giving me a much wider appreciation for other cultures on the other.
Over the Years
Experience
Nov 2019 – Aug 2023
Senior User Experience Interaction Designer (Bilingual Spanish) – Team Lead – Herbalife
• Improved User Experiences by facilitating the client’s product vision by researching, conceiving, sketching, prototyping, and user-testing experiences for digital products.
• Effectively communicated interaction and design ideas utilizing wireframes, user journeys, and interactive prototypes, style guides and pattern libraries.
• Made strategic design and user-experience decisions related to core and new product functionality and features.
• Collaborated closely with product managers, engineers, and marketing team to ensure that client goals and requirements are met throughout the development process.
Aug 2017 – Apr 2019
Senior User Experience – Driveway
• Improved User Experiences by facilitating the client’s product vision by researching, conceiving, sketching, prototyping, and user-testing experiences for digital products.
• Effectively communicated interaction and design ideas utilizing wireframes, user journeys, and interactive prototypes, style guides and pattern libraries.
• Made strategic design and user-experience decisions related to core and new product functionality and features.
• Collaborated closely with product managers, engineers, and marketing team to ensure that client goals and requirements are met throughout the development process.
Jul 2015 – Apr 2017
User Experience – Sigma Infosolutions
• Collaborated with Interactive and Mobile product development teams, Software Solutions Engineering and other stakeholders to design new interfaces and world class user experiences for the lending marketplace.
• Led UX design on ground-breaking mobile applications that redefine the lending market landscape.
• Established UX design as the first stage of all web and mobile application developments, instituting a user-centered design (UCD) approach.
• Defined UX requirements, develop interactive wireframes and mockups, produce style guides, and engage with development teams to realize design visions.
Mar 2010 – Jun 2015
Creative Director
• Designed and developed innovative solutions for a wide variety of web and mobile design projects; from layout concept, user interface and graphic design to front-end development.
Apr 2013 – Nov 2014
Web Designer – Yamaha Music Interactive
• Created sketches, wireframes, low/high-fidelity mockups, prototypes, and final designs.
• Designed adaptive, responsive, and mobile websites for Yamaha Music Interactive.
• Redesigned Yamaha MusicSoft website and applications with new layout and content.
• Produced design specifications and style guides including layouts, color palettes, typography, buttons, icons, and other user interface elements.
Mar 2011 – Sep 2012
Interactive Designer – The Orange County Register
• Applied interactive design knowledge including visual design, front-end development, usability, and technology standards to create and maintain communication between content creators, products, and users.
Mar 2007 – Feb 2010
Senior Web Designer – LiveUniverse
• Worked closely with LiveUniverse’s CEO and founder of MySpace, Brad Greenspan, creating a web identity and user experience for a major online entertainment network.
• Designed websites according to pre-established client specs and oversaw design process, starting from layout concept design, and user experience to final launch.
Mar 2004 – Jan 2007
Web Graphic Designer – San Diego Museum of Man
• Designed web and print marketing and fundraising materials creating a unified look for all museum exhibitions.
• Designed and developed prototypes, banners, and layout concepts for the museum’s website.
May 1996 – Jan 2003
Personnel Specialist – United States Navy